Consumer Health

Bayer aims to provide consumers with a range of healthcare products available without prescription to improve their health and wellbeing. As a result, Bayer has become one of the world's leading suppliers of over-the-counter medicines.

We have successfully grown our business by:

 

  • Extending our portfolio of products across the categories of dermatology, dietary supplement, analgesic, gastrointestinal, allergy, cold and flu, foot care, sun protection, cardiovascular risk prevention
  • Informing and educating consumers about our products through innovative advertising and marketing programmes. An example of this is our Canesten website

 

Our portfolio of brands includes: