Privacy statement for online listening projects

In the following, we explain the purpose(s) of processing, as well as related to each purpose, the categories of personal data, the legal basis, the retention period and either the source from which the data originate or, if collected from the data subject, whether the provision is a requirement and the possible consequences of failure to provide:

Gain insights into unmet needs, treatment considerations and lived experiences of patients

We will process publicly available data in order to gain insights into the unmet needs, treatment considerations and lived experiences of patients, their carers and doctors.

The legal basis for the processing of your data of the aforementioned purpose is Bayer’s legitimate interest in understanding the market it operates in to enable it to further its business.

We collect your personal data from publicly accessible webpages and from social media.

We will store your personal data as long as necessary for the aforementioned purpose but no longer than 3 months after the collection of your data.
 

Commissioned processing

For the processing of your personal data we will to some extent use specialised service contractors that process your data on our behalf (e.g. for IT-Support or cloud services).

This includes in particular also: Evoke Mind+Matter, Victoria Mill, Windmill Street, Macclesfield, SK11 7HQ

Such service contractors are carefully selected and regularly monitored by us. Based on respective data processing agreements, they will only process personal data in accordance with our instructions.

Affiliates

We may share your personal data with our affiliates from the Bayer Group, where necessary for the purposes described above.

Authorities and state institutions

We may share your personal data with law enforcement agencies or other authorities and state institutions if legally required or necessary for the purposes described above.

External lawyers

In order to support legal decisions and to pursue or defend against legal claims, we may share your personal data with external lawyers.

Prospective buyers in the context of Mergers & Acquisitions

We may share your personal data with a prospective buyer in case of an acquisition, merger or any other type of corporate or asset transition involving a change of ownership or control concerning us or our services.
 

The following rights are in general available to you according to applicable data privacy laws: 

• Right of information about your personal data stored by us; 
• Right to request the correction, deletion or restricted processing of your personal data; 
• Right to object to a processing based on legitimate interest or public interest, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
• Right to data portability; 
• Right to file a complaint with a data protection authority; 
• Where you have provided your consent to the processing of your personal data, you may at any time withdraw your consent with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the withdrawal. 

For any questions you may have with respect to data privacy, or if you wish to exercise your rights, please address your request to our contact form (https://www.bayer.com/en/contacting-data-privacy), send an email to data.privacy@bayer.com or contact our company data protection officer at the following address: 

Data Privacy Officer 
400 S Oak Way, Reading RG2 6AD 

Bayer AG is designated as representative in the European Union for our non-European legal entities in accordance with Art. 27 GDPR. You may contact the representative at the following address: 

Data Privacy Representative 
Bayer AG
Kaiser-Wilhelm-Allee 1
51368 Leverkusen, Germany
Email: dp-representative@bayer.com 

PP-OTH-GB-1247/Date of preparation: April 2025