Appointment - Consumer Health Cluster Lead, Northern Europe

Mike Knowland, currently Consumer Health Country Division Head (CDH) for the UK and Ireland, will succeed George Fatouros as Cluster Lead, Northern Europe in addition to his current role, effective 1 October 2023. 

Bayer’s Consumer Health Europe North country cluster includes the UK, Ireland, Nordics and Benelux. In this expanded role, Mike will become a member of the EMEA Leadership Team and will report to Stefan Meyer, Head, Commercial Operations, EMEA. He will remain a member of the UK & Ireland Country Leadership Team.

Mike joined Bayer in the UK in 2019 as Sales Head for the UK before becoming Commercial Lead UK and later CDH UK /Ireland. He holds a BA in International Business and, before joining Bayer, held roles across commercial and supply functions at Unilever, Philips and Coty.