Canesten’s The Truth, Undressed Wins A Purpose Award!

Purpose Awards

Our Canesten team in Consumer Health pick up a trophy for Best Health Cause Campaign 

Purpose Awards

Our intimate health education programme ‘The Truth, Undressed’ has been recognised and rewarded once again – this time, at the Purpose Awards – winning ‘Best Health Cause Campaign’ in the Collaboration category, plus a high commendation for ‘Best Health Cause Campaign’ in a separate Brand category.


Since launching the initiative in July 2022, the UK’s Canesten team has scooped up an incredible nine industry awards for this impactful work, including Brand of the Year at the OTC Marketing Awards and a prestigious Webby advertising award. The multiple accolades for ‘The Truth, Undressed’ reinforce the importance and impact this ongoing initiative has on making societal change. At Bayer Consumer Health, we put the consumer at the heart of everything we do and this underscores our commitment within Canesten’s brand purpose to help set people free from the shame and discomfort when it comes to intimate health.


Supported by industry-leading brands PRWeekCampaign and Third Sector, the Purpose Awards recognise campaigns that use creative ideas successfully to further positive causes. 


This all could not happen without the support of our creative agency partners, Analog Folk and Evoke Mind+Matter. You can find details of all our wins achieved below:

    Additional Award Wins for ‘The, Truth Undressed’

    • Shorty Awards – International Awards honouring the very best of social media and digital (Healthcare & Pharma category)
    • OTC Marketing Awards – recognising the best in the OTC industry (Best OTC Digital and Mobile Marketing campaign category)
    • BIMA Awards – championing those driving social change, diversity and talent in the digital creative industry (Health and Wellness category) (Trailblazer category)
    • Webby Awards – Honouring the best of the internet (Best Branded Content – Advertising, Media & PR - Health, Wellness & Pharmaceutical category)
    • The Drum Content Awards – creative industry awards (Healthcare & Pharma category)
    • The Drum Social Purpose Awards – creative industry awards (Educational campaign category)
    • Clio Awards – advertising awards (Bronze winner for Partnerships & Collaborations in the Public Service category)