Germoloids Campaign Normalises the Uncomfortable

‘Numb Your Bum’

Numbs your bum image

Butting trends in traditional OTC advertising, the Bayer Consumer Health team has launched a new creative for Germoloids, a haemorrhoids cream brand that sits within the UK digestive health pillar.


Taking a vibrant, cheeky and light-hearted approach to what can be a very uncomfortable problem and even more sensitive or uncomfortable to openly discuss, these visually impactful assets are designed to cut-through the noise to reach the many thousands of people that suffer with piles in the UK at any one time, so that they can effectively treat painful symptoms of haemorrhoids.


The combination of dynamic and static creatives will feature across Meta channels and Healthline, to bringing to life the key product benefits – contains an anaesthetic and is suitable for use during pregnancy.


*Germoloids Cream Ointment and Suppositories contain zinc oxide and lidocaine hydrochloride. Always Read the label. Medicines can affect the unborn baby. Always talk to your doctor before using Germoloids during pregnancy. To verify sales data, please contact