Germoloids ‘Nums Your Bum’ Campaign Wins ‘Best OTC Brand Revitalisation’ at the 2023 OTC Awards!

Numbs Your Bum Campaign

Our Consumer Health piles cream brand Germoloids has been awarded with ‘OTC Brand Revitalisation of the Year’ for its ‘Nums Your Bum’ creative campaign at the OTC Marketing Awards!


Known as ‘the Oscars of the industry’, these awards reward the very best brands in OTC healthcare. All awards entries are reviewed by an independent judging panel who are a group of senior industry experts from around the world and handpicked for their experience and objectivity.


Butting trends in traditional medicinal advertising, the ‘Numbs Your Bum’ digital campaign was designed to cut through the stigma of suffering with piles with a series of vibrant creatives, engaging the consumer in a relevant, memorable way, transcending from being simply products to a recognisable brand.


Here’s what the judges said about our work: “This brand revitalisation has breathed new life into Germoloids. A real pain in the backside for its competitors!”


The judges continued to say: “A clear and concise entry which identified the key issues prior to the revitalisation and then demonstrated how the revised campaign addressed these. It was particularly pleasing to see that much of the revitalisation was a result of listening to consumer feedback.”


Our nutritional supplement brand Berocca has also been ‘Highly Commended’ in the ‘Best Social Media Campaign’ category and the judges commented with: “A simple message from Berocca backed up by solid execution resulted in great engagement and a clear uplift in sales.” 


“A strong and well delivered social campaign. The clever use of influencers helped drive awareness.”


Congratulations to the Bayer Consumer Health team and our agency partners EssenceMediacom. Oliver and Evoke Mind+Matter.


See more on the OTC Awards here: