Rennie flirts with success to scoop Diamond SABRE Award
Rennie UK has won the top prize - a diamond sabre award - in the Consumer Health category in the 2021 EMEA SABRE awards for their 'Fall back in love with Food' campaign.
The annual awards which were marked in a virtual event yesterday evening recognize achievements in branding, reputation and engagement.
‘Fall Back in Love with Food’ was a UK campaign which launched in Autumn last year featuring an innovative partnership with the dating app Tinder. The campaign kicked-off with research to find the nation’s favourite foods and from that insight, Tinder dating profiles were created for Miss Margherita (pizza) and Mr Chip - complete with an array of selfies. Users were encouraged to flirt with Margherita and Chip in order to win a set of food vouchers.
Amy Wakelam, Digestive Health Brand Lead said:.
“Partnerships have worked well for Rennie in the past, and partnering with dating app Tinder brought a cheeky & creative spin to our ‘Fall Back in Love with Food’ campaign. When the campaign started to gather momentum - exceeding our own ambitious engagement rates - we knew that, with our PR agency Unity, we had created something special that our target audience found relevant & engaging.
We were so pleased to be shortlisted for the EMEA SABRE awards when competition was fierce, and are both thrilled & proud that the judges found our campaign to be a worthy winner.”