Bayer UK’s No.1 Multivitamin Brand for Energy Support* Launches Two New Formats: Berocca Immuno and Multi-Action Gummies

Berocca, the expert nutritional supplement brand by Bayer, has launched two innovative and alternative vitamin formats available exclusively via Amazon: Berocca® Immuno Gummies and Berocca® Multi-Action Gummies.

Berocca Immuno and Multi-Action Gummies


Following the long-running success of its iconic effervescent tablets, this is the vitamin pioneer’s first-ever gummy format, offering a more convenient and chewable version to support busy lifestyles and help stay on top form.

 

Suitable for daily use by adults and children over the age of seven, now the whole family** can benefit from the nutritional support of Berocca®.

 

Berocca® Immuno Gummies are bursting with delicious orange flavour and nutrients, including vitamins D, C, A, B6, B12 and zinc, to help support your immune system every day. Berocca® Multi-Action Gummies are cherry flavoured, containing 10 vitamins: B1, B2, B3, B6, B7, B12, plus vitamins A, C, D and E. Simply pop two, chew, and enjoy! Both products are free from preservatives, artificial colours, flavours and sweeteners and are fully recyclable†. MRRP £13 for 60 chewable gummies††.

 

The gummies are the latest innovation for Berocca since introducing Berocca Immuno effervescent tablets in 2022. 

Accessible QR Codes On Pack

Accessible QR Codes On Pack

Each of the new products features an enhanced Accessible QR code on pack to help improve access to wellness information, including those who are blind or partially sighted.

Bayer has partnered with Zappar to introduce the Accessible QR codes (AQR). Product information including allergens, dietary preferences, and any on-pack information is provided in a structured way that’s designed with users who are blind and partially sighted in mind and interacts with the device’s configured accessibility features, displaying information in larger text or audio-described and voice-guided.They will also be directed to a dedicated landing page on the Berocca website with expanded product information, the ability to download a calendar reminder to take their Berocca Gummies daily and to ‘spin the wheel’ for a quick and fun health challenge.

 

Mike Knowland, GM and Cluster Lead for Northern Europe including the UK & Ireland, comments:

Under our Bayer vision of ‘health for all’ we are continuing to make strides in transforming access to key product information to optimise not only the user experience but make a difference to people’s overall health and wellness. The inclusion of the enhanced QR codes on our Berocca Gummies aims to empower more people to find it easier to self-care – a vital societal sustainability pillar of ours. This builds on the work we carried out to add the AQR code onto our Canescool Soothing Cream Gel product packaging and we are committed to achieving this for other products in our portfolio as well.”

The AQR codes can be detected by popular visual accessibility apps such as the Envision app, Microsoft SeeingAI and Zappar’sZapvision reference app.

Karthik Mahadevan, Founder and Chief Executive Officer at Envision says:

“Pushing the boundaries of innovation to make the world more accessible is our everyday mission at Envision. By integrating cutting-edge AI and accessible technologies into Berocca Gummies, we are not just enhancing user experience but also redefining what's possible in the realm of assistive technology. We look forward to continuing to break new ground to continue empowering the blind and low vision community.”

Click here to view videos that demonstrate how it works:

Following the exclusive Amazon launch in November 2023, the new Berocca Gummies products with AQR codes will be available across other major retailers and pharmacies from 2024.
 

* Berocca contains vitamins B6 and B12 to support energy release. To verify contact consumerhealthuk@bayer.com
**
Suitable for children ages 7+
 

† Not suitable for those on vegan / vegetarian diets
†† Pricing is at the sole discretion of the retailer